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CMiC Team Member Spotlight: Layne Black

Everyone on the CMiC Core Team brings a unique perspective to this complex project, providing skillsets and experience to ensure a smooth implementation, rollout, and transition. Layne Black, Director of Change Management, brings his Marketing & Communications experience to the team with an unmatched focus and dedication to the people side of change.

 

Layne graduated from Maryville University with a Bachelor’s Degree in Business Administration. In 2017, Layne joined the Keeley team as an intern where he spent his summer rotating between every functional group across both Keeley Companies and ADB including Marketing, HR, Recruiting, Accounting, KeeleyU, Safety, and Business Development. Following the conclusion of his internship, Layne remained on the team as a part-time Co-Op in Marketing until graduating from Maryville in 2018.

 

Upon graduation, Layne joined full-time as a Marketing Assistant, providing support to all areas of Marketing. In 2019, Layne was promoted to Communications Manager where he managed all marketing efforts for functional groups & cultural pillars, as well as all internal communications and PR efforts. After taking over all digital marketing efforts and events, he was promoted to Director of Communications in 2021. During his time in this role, Layne managed a team of five responsible for all Digital Marketing, Internal & External Events, Internal Communications, PR Efforts, Marketing Analytics, Marketing Support for cultural pillars & functional groups, Marketing Support for the M&A process, Market Research, and overall Marketing Strategy & Support for the MAP Process. He also served as the marketing account manager for ADB Companies – participating in strategic planning and managing all ADB and subsidiary marketing & communications initiatives. Layne was a valued member of the ADB M&A team, providing support from diligence through integration for six completed acquisitions. He managed all marketing & communications efforts and participated in all aspects of the integration process alongside other functional & operational leaders.

 

Most recently, in September 2024, Layne transitioned out of Marketing into his new role as Director of Change Management where he will be focused on bringing the change management framework that we are building out alongside the CMiC rollout to other major organizational changes such as M&A integration, software rollouts, pioneer investments, market expansion efforts, and any other major changes within specific groups or companywide. Layne received his designation as a Prosci Certified Change Practitioner in 2024.

 

As Director of Change Management, Layne is dedicated to helping the company navigate major organizational changes with a focus on people. His top priority currently is the successful rollout of CMiC, focused on ensuring the organization is ready to adopt the change. This includes creating & leading the communication strategy, training processes, collaboration with stakeholders, and any overall organizational readiness activities.

 

“Improving our systems & processes and adopting smarter, more scalable solutions is incredibly important as we continue to grow. In order to be a billion-dollar company and beyond, we have to operate like one – and systems like CMiC that help streamline & standardize operations are key to helping us get to the next level.”

 

People are our most important asset and Layne is ready to make sure that Keeley’ns have the awareness, desire, knowledge, ability, and reinforcement they need in order to navigate and adopt this major change. If you have any questions or want to learn more about what CMiC means for you and your team, you can reach out to Layne directly at lblack@keeleycompanies.com

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